Solvaderm
Professional-strength skincare, sold with the clinical proof kept in frame.
- Client
- Solvaderm
- Sector
- Dermatology commerce
- Live at
- solvadermstore.com
- Year
- 2026
The business
A professional-strength skincare line designed, developed and formulated by a team of dermatologists and skincare experts. Made in the USA.
The brief
Solvaderm's products are formulated by dermatologists and priced accordingly, so the storefront has to carry the clinical credibility all the way to checkout. We built the merchandising around regimen and skin concern rather than product type, and kept the formulation evidence adjacent to the buy button instead of on a separate page nobody reaches.
What we built
Concern-led merchandising
Navigation by skin concern and regimen step rather than SKU type, so a visitor arrives at a routine instead of a shelf.
Proof next to price
Formulation detail, the dermatologist provenance and the made-in-USA claim placed at the point of decision — the objection and its answer on the same screen.
Regimen bundles
Multi-step routines sold as one unit, which raises order value and improves outcomes at the same time — the rare case where both sides win.
Storefront performance
Image-heavy category pages tuned for mobile, where most of this traffic lands and where a slow gallery quietly costs the sale.