Pharmaxa Labs
A supplement storefront that sells the way a pharmacist would — by asking first.
- Client
- Pharmaxa Labs
- Sector
- Wellness commerce
- Live at
- pharmaxalabs.com
- Year
- 2026
The business
A science-backed supplement brand with two decades of manufacturing behind it, selling direct to health-conscious consumers in the US.
The brief
Pharmaxa Labs sells targeted supplements across bone and joint, cognitive, circulatory, menopause and gender-specific formulas. The catalogue is wide, which is exactly the problem: a first-time visitor cannot tell which of forty products is theirs. We built the storefront around a recommendation quiz instead of a category grid, then wired subscriptions, bundles and loyalty on top of it.
What we built
Recommendation quiz
An interactive assessment that maps symptoms and goals onto the catalogue and returns a personalised regimen — carrying a 25% incentive so the answer is worth giving.
Subscribe & Save
Auto-delivery at 20% off, with the plan management surfaced in-account rather than buried in an email link. Subscription is the retention engine for a consumable product.
Tiered bundling
10% off two items, 15% off three or more, applied at the cart rather than as a coupon — so the discount does the merchandising instead of a banner.
Loyalty & guarantee rail
Rewards for repeat purchase, a 100% money-back guarantee and a $60 free-shipping threshold, all placed where they answer the objection instead of decorating the footer.