Nuu3
Wellness for people who aren't optimising anything — and a store that talks like it.
- Client
- Nuu3
- Sector
- Wellness commerce
- Live at
- nuu3.com
- Year
- 2026
The business
A natural health and wellness supplement brand — gut health, liver support, energy, ashwagandha, appetite control and greens — sold direct, gluten-free, non-GMO and made in the USA.
The brief
Nuu3's whole position is permission: "you're showing up and doing your best, and that's enough." That voice cannot survive a storefront built out of urgency banners. We built the commerce mechanics to be generous rather than pushy — a quiz that recommends rather than upsells, points that accrue quietly, a 60-day guarantee that removes the risk instead of manufacturing it.
What we built
Personalised health quiz
Routes a visitor to two or three products that fit their actual routine, rather than presenting the full catalogue and hoping.
Loyalty from the first visit
A 1,000-point ($10) welcome bonus that turns account creation into a reason rather than a friction step.
Bundles and subscription
15% off two, 25% off three or more, and Subscribe & Save at 20% — the discount ladder that makes the multi-product regimen the obvious purchase.
Risk removal
A 60-day money-back guarantee and free shipping over $60 held in view through the funnel, because the objection is trust, not price.