The technical half of growth, which is the half agencies skip.

We are engineers, so we do the part that compounds: site architecture, page speed, structured data, and the analytics that tell you which spend to stop. Not a content mill, and not a dashboard emailed on the first of the month.

Technical SEOCore Web VitalsAttribution
Index
what should rank

Crawlable, server-rendered, correctly canonicalised. Most organic problems are architectural, not editorial.

Speed
as a ranking input

Core Web Vitals defended in CI, because the fix is cheap before launch and expensive after.

Truth
in attribution

Server-side tracking that survives ad blockers and cookie loss, so the numbers you optimise against are real.

What this includes

The specific things we build under this.

[TECH]

Technical SEO

Crawl budget, rendering, canonicals, pagination, redirects and the migration plan that stops a redesign from erasing your rankings.

[SCHEMA]

Structured data

Product, article, organisation, FAQ and breadcrumb markup implemented properly — this is what earns the rich result.

[CWV]

Core Web Vitals

LCP, CLS and INP diagnosed to the specific component and fixed, with a budget enforced in the build.

[CONTENT]

Content architecture

The structure that lets content rank: hubs, internal linking, and pages that answer one intent each.

[LOCAL]

Local and marketplace

Profile, citation and marketplace presence for businesses where the search happens off your own site.

[TRACK]

Analytics and attribution

Server-side events, consent handling, and a funnel definition everyone in the business agrees with.

[CRO]

Conversion work

Testing on the pages that carry the traffic, prioritised by expected value rather than by whoever shouted.

[MIG]

Migration protection

The redirect map, the parity check and the monitoring that keeps a replatform from costing you a year of organic.

Engineering commitments

What we hold to, whatever the brief says.

SSR

Rendered on the server

If the crawler needs JavaScript to see your content, you have made ranking optional.

SPEED

Performance is marketing

The fastest conversion improvement is usually a smaller image, not a new headline.

MEASURE

Measure or do not spend

Unattributed spend is a donation. Instrumentation comes before budget.

COMPOUND

Build the compounding assets

Architecture and speed keep paying. A campaign stops the day you stop paying for it.

How a project runs

From first call to running in production.

  1. 01AuditCrawl, speed, structured data, and what is currently earning traffic.
  2. 02PrioritiseOrdered by expected impact against effort, with the reasoning shown.
  3. 03Fix the foundationTechnical work first, because content on a broken base does not rank.
  4. 04InstrumentTracking, consent and reporting that reflect reality.
  5. 05IterateTest, measure, keep what works, stop what does not.
Typical stack
Next.jsSchema.orgGA4Search ConsoleLighthouseServer-side tagging
Straight answers

Before you ask.

Do you write the content?

We build the systems that produce and structure it, and we will edit. For high volume in your voice, our content automation work under AI agents is the better fit.

How long until we see results?

Technical fixes can move within weeks. Competitive organic rankings take months. Anyone promising otherwise is selling something.

Do you run ads?

We build the tracking, landing pages and attribution that make ad spend measurable. We are not a media buying agency and will say so.

Need seo & digital marketing?

Tell us the problem rather than the solution. We will tell you whether this is the right service for it, including when it isn't.