Insights

The questions we answer on every sales call.

Short pieces on the parts of property marketing that quietly cost you enquiries. No invented statistics — just how Google, phones and buyers actually behave.

A completed apartment building listed on Google Maps under its own name

Local search · 4 min read

Your building is not on Google Maps. Here is what that costs.

A completed project that does not exist as a place on Maps is invisible to everyone except the people who already know where it is.

Read it

A twelve-page property brochure cover designed for phone reading

Brochures · 4 min

The 40MB brochure problem

The brochure is the one asset that has to survive being forwarded on WhatsApp. Most of them do not.

6 August 2026

Social media · 3 min

Twenty-six days a year

Real-estate social media goes quiet for months, then shouts. The festival calendar is the fix, and it is not a compromise.

6 August 2026

A developer's Google listing showing 4.9 stars from 43 reviews

Reviews · 3 min

The reviews you never asked for

Review count is the last thing a buyer checks before calling. It is also the easiest thing to fix, and the easiest to get wrong.

6 August 2026

Next step

Rather than read about it, send us a property.

Every argument on this page is easier to judge against your own project. Send the photographs and the plans and we will show you.

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